Heavy Rock Favorites SUMO CYCO Drop Addictive New Anthem “Vertigo” + Official Music Video Watch HERE
New Album, Initiation, out May 7, 2021 via Napalm Records
Canadian alt-metal/heavy rock crossover stars SUMO CYCO will drop their unstoppable upcoming full-length album, Initiation, on May 7, 2021 via Napalm Records! The band has proven undeniably potent with the breakout success of their two recent singles, “No Surrender” and “Bystander”, wi
Today, SUMO CYCO have dropped their most addictive anthem yet – the Kane Churko (Ozzy Osbourne, In This Moment, Papa Roach) produced hit-in-the-making, “Vertigo”. It’s clear within moments that “Vertigo” is an electrifying standout, connecting like a sucker punch as soon as its electro-laced intro breaks into the first verse, and standing tall with its airtight, heavy pop-influenced sensibility.
Having Kane Churko produce and co-write with us on this track was a great experience. We typically do everything at our home studio, so hanging in Vegas at the amazing Hideout Recording studio put us in a fresh new mindset to create.
The music video contains one of the most elaborate sets we’ve worked on. I guess collecting so much junk over the years has paid off! Come choose your poison and start the INITIATION!”
Watch the new music video for “Vertigo” HERE
SUMO CYCO’s Initiation invites a mass of new followers into their warped, dystopian-like world of “Cyco City”! As with its predecessors Lost In Cyco City (2014), Opus Mar (2017) and countless singles, Initiation is based in the imaginative conceptual location of “Cyco City”. But unlike most concept albums, the lyrical content is inspired by the band’s real-time environment – featuring timely, personal themes of love, sacrifice, anxiety, empowerment and more that all listeners can relate to.
Outside of the story, the lyrics relate to the polarization of the world we live in now. We all have a longing to belong, but what makes one feel accepted or ostracized from a group? To be INITIATED, would you be willing to try to understand another point of view? I have always written lyrics about internal struggle, the war within oneself. Throughout the album, we bounce back and forth between struggle and overcoming. It reflects the times, and there are moments that seem a bit dark.”
Pre-order Initiation HERE
At the album’s start, SUMO CYCO lights a spark with the seductively hooked track “Love You Wrong”, connecting like a punch and setting the stage for the vigor to come. The blitz continues with standouts like lethal room-mover “Bystander” and electronic-infused, in-your-face rock anthem “Vertigo” – the latter standing tall with its airtight, gritty pop sensibility and featuring the production mastery of Juno Award-winning producer Kane Churko (Ozzy Osbourne, In This Moment, Papa Roach). Swiftly followed by erratic, addictive nod-to-the-times “Bad News” and heavy, creeping success “No Surrender”, Initiation proves not even halfway through that the band’s songwriting ability and the commanding performance prowess frontwoman Skye “Sever” Sweetnam, guitarist Matt “MD13” Drake, bassist Oscar Anesetti and drummer Matt “Trozzi” blend a recipe for greatness. The album continues winding through a mastery of heavy-meets-pop execution before ending with the full-throttle, sugar n’ salt packed album closer “This Dance Is Doomed” (while various editions cap off with sultry, confident “Awakened”).
By the end of Initiation, listeners will wonder just what exactly SUMO CYCO can’t do, proving them as a band on the rise, and that unconventionality always stands out from the pack.
*Various new tracks, such as “New Jive” and “We Are The Nation” are available in different groupings on various formats of Initiation (i.e. Die Hard Limited Edition).